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Tuesday 17 April 2018

Google will Start Considering Page Speed as a Factor for Mobile Search Ranking



Google has focus on Mobile Search Ranking and added one more factor called as "Page Speed".

Speed has considered and focused only for Desktop Searches. But now "Page Speed" are consider in group of ranking factors for Mobile Searches.

It will launch in July 2018.

As we all know if your page loading time is very slow. So, it will not getting good ranked by Google.

It doesn't means page which has slow speed are not getting good ranked, infect page with low speed getting high ranked just because of content of that page has most relevant as per the same query.



Also, Google rolled out "Mobile First Search index".

Google did not offer any direct Google Page Speed Tool to help developers check if their page is getting affected by this new ranking factor, but there are some resources which can help them in evaluating their page's performance.

1. Chrome user Experience Report
2. Page Speed Insights
3. Lighthouse

Searching are increasing in mobile compare to desktop searches in past few years,. It does not mean Google giving much importance to the mobile searches over the desktop searches.


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