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Saturday 10 February 2018

Content writing and strategy in digital world

All the websites have their own target audience and write unique content which sets them different from all other websites. Content Writing is not just for the website but also for various Blogs, Article, New Aggregators etc.

Quality Content ultimately helps in the improvisation of Website’s SEO.

Some of those strategies are as stated below which need to be followed while we write the content to make it work more effectively.

Focus on Content Quality and not Content Quantity


Quality of the content will add strength to your writing and needs to be as per your target audience.

The content should come out relevance that will help you to fight with your competitor.

The way of delivering and the presentation of your content will lay an effective impact on your audience.

There should be a purpose of all your writing, and the content should clearly show the purpose behind its creation.

So, All focus on Quality not Quantity.



Engross yourself in Visualization and focus on writing for an individual

Try to write content like whenever reader reads this content, they visualize it.

Similarly, if you visualize while you are writing it. Because, it will more easy for you, to convey the right message through your content.

To make your content more powerful, try to getting that personal interaction with your reader.

Personal connection can be formed if you are focusing on an individual while you are framing your content.

It is use in content marketing strategy in digital world to make your content more effective.


Break your big content into small ones


Nobody likes to read big lines or para of filled with lots of words.

Try dividing the content into parts if you delivered content has got lot of information.

This will be more easy to read and understand all the details of the content.

Properly presenting your content by using Heading, Related Images, Sub Heading, Pointers, Images, Video, Quotations, Reviews if possible, and Recommendations for further reading etc.




SEO is the king



Yes, SEO is the king and very important to follow the guidelines stated by Google, in order to make your content successful.

Best SEO practices should be incorporated in order to make content more Attractive.
SEO should consider SEO content marketing so as to maintain the position on the top in Google’s SERP.


Also Read :-
Common SEO Mistakes You may be Making
Organic SEO : The Secret's in the Content
How to do an effective ASO for mobile apps
Types of SEO White Hat SEO & Black Hat SEO

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