WhatsApp has launched P2P payments into beta in India

WhatsApp for business are growing day by day.

In India, launching so many applications base on phone to phone payment, even Whatsapp is also trying to their hands in this market.

WhatsApp has announced a new P2P payment feature which makes the money transfer between one to another whatsApp user.

This features is under the testing phase, it launch beta version.

Remember one think it's not include merchant accounts at all.

To make digital India is the major objective of WhatsApp behind launching this feature is to encourage people for the digital payments. It will be a strong competition to other digital wallets.

This person-to-person payments feature is yet to enter the market with some restricted places and not throughout India.

Also Read:- Send money to your buddies using PayPal on Messenger

Actually, WhatsApp are working on this P2P payment transaction feature for quite a long time.

It will be done through Unified Payment Interface (UPI) and many Indian banks like Axis, HDFC, ICICI, SBI etc. is ready to support WhatsApp in launching this feature all across India.

With a strong of more than 300 million active users across India, launch of this feature will prove to be beneficial for WhatsApp and is sure to give good competition to other Digital Payment Applications.

On receiving this feature, first you need to configure it.

Configuration will be done by verification process via mobile number and also SMS ending up with opting for a bank.

After this, the Payment option will be available for use and will be visible in the same panel where you get to see options like Camera, Document, Photo & Video Library, Location, Contact.

The giant of Social Media, Facebook is also a step ahead in this feature.

They have got all the approvals from Indian Government for integrating UPI into the messaging services.

Apart from that Facebook is also running their hand on group video calling feature which will allow 3 people at a time talking to each other through video call.

We are expecting this feature are launch in booth android and iPhone too.

WhatsApp is expected to dominate other Person-to-Person Payment Applications in India as many people here using smartphones with less storage in their phones of which maximum storage is being utilized by WhatsApp.

Evolution of Swift in iOS Apps Development

Objective C has been the king of the hearts of many developers. 

It evolved as a programming language and turned out to be the default programming language for NeXTSTEP, OS X and iOS. 

Towards future advancement Apple started working on Swift in the year 2010. Swift was being developed with an objective of competing Objective C especially in certain aspects like type, safety, security and better on hardware performance. So finally Apple successfully launched Swift 1.0 in September 2014.

With rapid advancement in the technology there has been increase in the programming languages too. 

Related Blog:- Kotlin and Swift. Is it a whole new era in Mobile App Development? 

With the evolution of new programming languages every the companies need to adapt changes in their working process. Most of us must have heard about Swift. If not, then this is the right time to do so.

Swift is the latest programming language from Apple which has proven to be a great supplement for Objective C. Swift is available for the iOS App Development as well as OS X, watchOS, and TvOS apps. 

Swift programming language is also very easy to learn and understand, considering which many students; entry level developers and long standing Mac and iOS developers are engrossed in learning this language to work in their development skills on Swift. 

The best feature of Swift is that it is accessible on the oldest devices of Apple and even for the newest or the upcoming ones. The latest version of Swift is found to be in the form of Xcode. 

Swift can also work along with Objective C which gives the developers an option of creating a mixed language app using both Swift and Objective C.

Since the evolution of Swift, many versions have been launched in the market. 

The Version history of Swift is as follows:-

• Mid 2010: Development of Swift initiated.
• July 17, 2010: First Swift was launched in the market.
• June 2, 2014: Apple announced Swift at WWDC 2014, giving developers a pre-release version of Swift and Xcode 6.
• September 15, 2014: Apple released Swift 1.0 with the Gold Master of Xcode 6.
• October 15, 2014: Swift 1.1 is released with Xcode 6.1.
• April 8, 2015: Swift 1.2 is released with Xcode 6.3
• June 8, 2015: Apple announces Swift 2.0 at WWDC 2015, giving developers a pre-release version of Swift 2 and Xcode 7.
• September 15, 2015: Apple releases Swift 2.0 with the Xcode 7 Gold Master build.
• October 20, 2015: Apple releases Swift 2.1 with the release of Xcode 7.1.
• December 3, 2015: Apple announces the Swift 3.0 roadmap on GitHub.
• March 21, 2016: Apple releases Swift 2.2 with the release of Xcode 7.3.
• September 13, 2016: Apple releases Swift 3.0 with the release of Xcode 8.
• March 27, 2017: Apple releases Swift 3.1.
• June 5, 2017: Apple announces Swift 4.0 at WWDC '17.

When apple launched Swift 2.0 at WWDC’15, Swift was upgraded with varied features and refinements. Swift 2.0 was featured with open source and Linux port available. Safer version and Swiftier SDKs added to this it had a new error handling model which was based on the usage of try, throw and catch keywords.

The launch of Swift 3.0 at WWDC’16 created a major impact on the market. In order to avoid the use of Language NS prefixes and other Objective-C holdovers Swift 3.0 was helpful. Swift Package Manager was added inorder to make the management of dependencies easy and convenient.

Finally the latest version, Swift 4.0 was launched at WWDC’17 and was released in the beta form. Swift 4.0 is featured with new codeable protocol that gives an allowance on easy serialization of data wrapped in structs. Breaking of the string literals in multiple lines is now possible with Swift 4.0.

Testflight Best and effective tool for beta testing your iOS app

TestFlight is exclusively available for iOS app developers and it enables the developer to submit their app to TestFlight in order to undergo the process of testing the app. 

TestFlight allows the developers to invite various users who can test your app and can help you with the feedback before actually launching the app in the market. You are allowed to invite up to 10,000 testers with the help of their e-mail address.

Related Blog:- Popular bug tracking software

TestFlight can prove to be advantageous all you need to do is uploading a beta build of your app and using iTunes Connect which will help you to add the names and e-mail addresses of the people you wish to invite for testing your app. The app can be installed and tested via ay device like iOS, watchOS and even the tvOS.

The app submitted to TestFlight can also be tested by the team members who have actually built the app. Minimum 25 members like the Admin, Developer, App Manager of the team can test the app. Each of the member is allowed to test up to 30 devices.

Once you are done with the submission of your app to TestFlight you can now invite 10,000 external testers who can be random people and not a part of your team. You can also form a customised group of testers who can be allocated with a set of specific features to be tested by them.

The major objective of TestFlight for iOS app developers to test their app before they actually launch their app on the app store. Testing beforehand will help the developers to get the feedback from the users considering which they can make the necessary changes to match the requirements of the market.

TestFlight has proven to be beneficial in certain ways

1. It helps in reporting tester’s device models, OS version and also informs you on how long the app has been used.

2. Just by adding the email address of the user, they will be able to install the beta build on their devices for testing the app.

3. TestFlight is featured with a good number of APIs which enables a good testing experience.

4. Beta build version of the app is visible in orange color which makes it easy for the users to differentiate between the beta build and actual app.

5. Testing with the internal testers followed by external testers always prove to be beneficial.

6. In order to log directly into the TestFlight’s server, you can use remote logging solution which enables the checking of each tester’s log with the help of TestFlight’s website.

7. It also has got the capability of recording the crashes that occurs during the testing process.

8. TestFlight allows you to add groups which make the management of external testers across varied products easier.

9. Feedback API allows you to get feedback from the users in just a single line of code.

10. To gain additional information about the users, Checkpoint API will help you get the right information.

11. The subsequent betas can be readied to review it externally just after you have entered the information. This can be done even if you have submitted your app for initial review for external testing.

Apple’s iPhone could soon Support Google’s Assistant AI

Google will come up with an announcement of the digital assistant which is soon to be out for all the supported handsets powered by Marshmallow and Android Nougat.

This is considered to be a major move by Google and is expected to increase the market share before other market players plan on partnering with the manufacturers of the handsets to add their own AI on their respective products.

After years of hard work and efforts Apple is still found to be lacking on the UI of the future.

On the other hand Google has launched artificial intelligence with the help of Google Now assistant feature.

The AI driven smart helper was termed as Google Assistant.

The artificial intelligence behind the Google Home Speaker and Google’s Allo messaging app is expected to be a part of iPhone too now.

As per the Bloomberg report, Google will formally announce the launch of Google Assistant on the iPhone at its weekly Google I/O 2017.

As stated by the Bloomerg iPhone versions of Google Assistant are expected to work across all the company’s iOS products including Gmail and YouTube.

It has also been stated that Google Assistant will become a part of iPhone as standalone app which will be accessed for downloads by the users.

Google Assistant is designed in a way that will make it to be Voice Controlled similar to what Android has got, the only thing is it wont be pre-installed on the phone.

Google Assistant has got onto many of the devices like Android TV, company’s set top box platform.
Google has also introduced Assistant Software Development kit (SDK) which is a suite of tools that will be helpful for the developers to plug the Google Assistant in any of the devices that will meet the requirements.

Bloomberg mentioned that even GE home appliances are expected to receive the services which will enable the pre-heating of the oven or washing machine by just using your voice.

Currently Google’s Assistant and action is available on the Pixel Smartphones but very soon it will be accessible on Marshmallow and Android Nougat handsets.

AI is also expected to be a part of Wear 2.0, Android TV and Google Home.

Also Read:-
Google Assistant and Actions have made it onto the iPhone
Google Deletes 20 apps that spied on users from its Play Store
Google’s Project Ara Modules
Google launches augmented reality app ARCore for Android
Google Pixel 2
Google shares developer preview of Tensor FlowLite
Google will start considering "Page speed" as a factor for mobile search ranking

Importance of landing page for your mobile app

App landing page plays a vital role in marketing the app in the most effective way.
With the availability of millions of apps on Google Play Store and iTunes, the competition amongst the apps is now increasing tremendously.

Considering which it is essentially important to market the app so as to reach to our target audience.
Many of us must not be aware of the landing page of an app, but to our amazement it plays a significant role in marketing the app.

Landing page serves the best platform for marketing the app, creating a buzz of your app and making people aware about the existence of your app.

The importance of landing page basically is before the launch of the app and even after the launch of an app. Lets evolve the importance in details

Importance of Landing Page before the launch of an App

1. Creating the list of e-mail ids
2. Reaching out the Social Media
3. Test your brand
4. Initiate with the SEO

Importance of Landing Page after the launch of an App

1. Call to action
2. Boost your Social Media
3. App name and icon
4. Contact Information

Also Read:- Organic SEO: The Secret's in the Content

Content writing and strategy in digital world

All the websites have their own target audience and write unique content which sets them different from all other websites. Content Writing is not just for the website but also for various Blogs, Article, New Aggregators etc.

Quality Content ultimately helps in the improvisation of Website’s SEO.

Some of those strategies are as stated below which need to be followed while we write the content to make it work more effectively.

Focus on Content Quality and not Content Quantity

Quality of the content will add strength to your writing and needs to be as per your target audience.

The content should come out relevance that will help you to fight with your competitor.

The way of delivering and the presentation of your content will lay an effective impact on your audience.

There should be a purpose of all your writing, and the content should clearly show the purpose behind its creation.

So, All focus on Quality not Quantity.

Engross yourself in Visualization and focus on writing for an individual

Try to write content like whenever reader reads this content, they visualize it.

Similarly, if you visualize while you are writing it. Because, it will more easy for you, to convey the right message through your content.

To make your content more powerful, try to getting that personal interaction with your reader.

Personal connection can be formed if you are focusing on an individual while you are framing your content.

It is use in content marketing strategy in digital world to make your content more effective.

Break your big content into small ones

Nobody likes to read big lines or para of filled with lots of words.

Try dividing the content into parts if you delivered content has got lot of information.

This will be more easy to read and understand all the details of the content.

Properly presenting your content by using Heading, Related Images, Sub Heading, Pointers, Images, Video, Quotations, Reviews if possible, and Recommendations for further reading etc.

SEO is the king

Yes, SEO is the king and very important to follow the guidelines stated by Google, in order to make your content successful.

Best SEO practices should be incorporated in order to make content more Attractive.
SEO should consider SEO content marketing so as to maintain the position on the top in Google’s SERP.


Also Read :-
Common SEO Mistakes You may be Making

Importance of SEO in building a web presence

Organic SEO : The Secret's in the Content
How to do an effective ASO for mobile apps
Types of SEO White Hat SEO & Black Hat SEO