Mobile advertisement and best strategies

Mobile Advertising can be very well defined as a method of popularizing your products on mobile devices like smartphones, tablets or PDA’S that are wireless. There are various sources of advertising like text ads, SMS or even the banner advertisements.

Now a days mobile phone has become not only a necessity of our lives but is in trend now. Every individual has a mobile phone. With such rapid increase in usage of phones, the investment on mobile advertisement is also increasing at a rapid pace. 

To sustain in the market and the existing competition and to make people aware of your existence it is essentially important to show your presence in the market and that can be best done by the mobile advertisement.

Following the below stated mobile advertisement strategies is sure to make create your presence in the Digital World:

► Content Management

People now to gain certain information completely rely on the content they get on net. Write the content creatively as that can help engage your customer and bring them back to you.

► Make a Mobile Friendly Website

Develop a website which is mobile friendly and easy to use. The speed of the website on the mobile should be effectively checked to ensure its easy usability. The mobile website should be responsive enough to hold the visitors and should not take much time to load the content needed. If some glitches are found in its working process it should be fixed accurately.

► Know more about your Target Audience

Identifying who your actual customers are is more important. This will help you determine their needs and demand. You can then study their actual behaviour of buying. Getting the required information about the audience you can target the right audience which can then bring traffic to your site.

► Use Video Streaming

Viewers don’t ready long content, in that case videos often attracts them. Right delivery of the information via the videos can prove to be beneficial for most of the users. Videos grab the attention of the viewers and hold them for long leading to high conversion rates.

► Set your target market

It is important to assure that your mobile marketing and ads is reaching your target audience. This can be assured if you can analyse and look for the right keywords. This can then be implemented which will attract only the ones who fall under your target audience.

► Utilise micro-moments

After running your campaign you look for the feedback so that you can work on the improvisations. These resources can help in the optimisation of your campaigns and can also help you with enhancing the performance of your advertisements and campaigns. It also let you focus well on your business goals ending up with achieving all your targets.

► Message Extensions

Google has released one of the best features named as message extensions like any other ad extensions which help in increasing the popularity of your app by making it more interactive and attractive. This is usually seen in form of small message icons and has been proven to effective.

Mobile game development in Unity 3d

Technology is a major part of our lives now; it helps in making our lives easier and gives us comfort in the best possible way.

All of us must have heard about the Unity if you are more into games and it is quiet popular amongst the small and big developers. Unity 3D is the new technology arrived in the market and has proven to be beneficial the most to the developers. Looking at an increasing trend of the games, 3D engine has been launched which is user friendly and is quiet powerful too. To put down in simple words unity 3D is a game engine tool that helps the developers in creating the video games.

3D engine is a type of physics engine that helps in the management of the laws and behavior of games, graphics, and lighting and include the handling of elements like gravity and momentum. Creating the 3D engine from the scratch requires you to code everything from the very beginning.

There are many 3D engines existing in this generation, but of all those Unity3D is called to be the most convenient one to use and is quiet popular by the name game maker. Game created using Unity3D is publishable in all the platforms including Android, iOS, Windows, Linux, PS4 and Xbox one.

The feature that has made Unity 3D a popular game is the delivery quality of 3D. It delivers a complete 3D game experience to the users and this is the reason it is considered to be the best one to build the games.

Programming of Unity can be done in C#, Java and in other similar languages too. Unity is accessible for both 2D and 3D games too. Creating Unity 3D games does not demand you to have coding experience, the only thing which needs to be taken care of is accurately following the process of creating the game.

The steps to create 3D games are as stated below:

1. Start with creating a new Project.

2. Then it continues with customizing the layout and precisely defining the scene, hierarchy, project, game and the inspector.

3. Here you need to save the scene which will then help you in setting up the build as per the requirements.

4. The step ahead involves the major part of the process which is creation of the stage.

5. The process then continues with selecting the spheres in the hierarchy and creating a player followed by it.

6. Further select the player in the hierarchy and move it around.

7. The next step includes creation of an empty game object and adding lighting to it.

8. Set the camera angles finely.

9. The camera now needs to follow the player as the screen will move, make the required adjustments.

10. Create items including the Spheres, Cubes, Capsules or a Cylinder.

11. Setup in a way that helps players to collect the items and it ends with displaying the scores.

12. The process will end with creating the hazards and positing it around the arena. Try out the game at last to ensure if its working accurately or not.

Top 5 Best mobile app building platforms which make your app easy way

Thinking of Building an app? Confused with how to start with it? Building an app does not require lot of investment. With availability of varied platforms to develop an app, you can completely rely on any of those and can proceed with app building. 

This will not only save your money but will also save your time and efforts.

The availability of such mobile platforms has made the development of apps much easier and convenient and this can even be done without detailed knowledge of coding. Just with some bucks in your hands, a spectacular app can be created and put to use for the customers. 

Below is the list of varied platforms that can help you develop your app in the most convenient way:

1. Appery.io

Appery is featured with a cloud based platform which enables the development of the app for Android, iOS and for Windows phone as well. It does not demand you to install or download anything as it is completely based on cloud which makes it easy for you to start with the process. Appery Plugins makes the sharing easy during the development process and even after that. The visual editor enables the drag and drop components functionality to build the UI.

2. The App Builder

App Builder is called to be set of apps which will best suit for all the categories including the employees, clients and can be used for the events and brochures too. The App Builder makes the upgradation of app easily even after going live with the app. App Builder helps you to define and create your app. It also makes your content attractive to make it popular enough. App builder makes the login possible with all the required credentials with the integration of Active Directory.

3. Appy Pie

The users even without the knowledge of programming skills can create an app using Appy Pie which is another cloud based DIY mobile app and is accessible for Windows, Android and even for iOS. Dragging and dropping the pages is all what is needs for creating a mobile app and does not require anything to be downloaded or installed. Instant publishing on respective app stores is made possible here and it also provides an allowance for push notifications, app monetization, real-time revision and updates, and enhanced customer interactions.

4. Mobile Roadie

Mobile Roadie enables the creation and development of an app on iOS or Android Platforms.  It looks into the verification of the quality and suitability of the app and also supports all types of media. It enables pushing the content straight to your app and again pulling it to your own site or blog. The pulling of the data is made possible in multiple formats including HTML, CSV and many others.

5. Good Barber

Imagine if your app is being built without using a single code and you get the control of each and every detail of your app. This is made possible by Good Barber. It is featured with 350 beautiful icons, 600 Google fonts and 9 designs templates which can be customised as per the needs. Organisation of the visuals, videos, photos and articles is made possible here.  It is considered to be the ideal app developer platform for Android and iOS apps.

Top 6 most popular bug tracking software in 2017

Bug can be very well defined as an error found in the software. During the designing and building process, a programmer tends to make several errors termed as bugs. Bug can come out in the way of coding error in a computer program. Bugs often leads to invalid output of the process which then gives out negative results. Bugs results in the software majorly due to Human Errors in the source code or its design.

How to Track a bug?

A bug can be tracked easily by considering certain points which includes:

1. Following the data with accurate identification of the location of data application in order to find the bugs.

2. Challenge the features so as to check it workable conditions.

3. Don’t just completely rely on the testing tools.

4. Be consistent with the testing process, and keep on doing it on regular basis as that will only take you to find new bugs every time you test.

During the final testing process of software, the results don’t often come out the same when compared to our expectations which then results into a bugs. These bugs can somehow be eradicated if proper action is taken in the initial stages.

Software's can help you in this case and will provide you with a hassle free solution to Bug Eradication.

1. Plutora:

Plutora is the software that has been introduced in the modern times. It supports the entire software testing process for all types of development methodologies. It aids in the consolidation of testing design, planning, manual and automated execution, defect tracking and progress reporting which ultimately leads to improvement in the work efficiency. It can be customised as per individual needs and demands.

For more info, visit:- Plutora

2. Trac:

Python lead to the development of Trac well defined as an open source issue tracking system. On integrating Trac with SCM, it can be used for the purpose of browsing through the code, to view history and viewing the changes too. It is majorly used as an issue tracking tool for software development projects and is considered to be a version of wiki. It is accessible on multiple platforms like Linux, Unix, Mac OS X, Windows etc.

It is open sourced and can be obtained from: Trac

3. Bugzilla:

Bugzilla is one of the most popular tracking software which has been adopted by lot of companies. It is featured with Web Based Interface and is convenient to be used. It has got lot of benefits which makes it usable by majority of the companies. With open source and free to use facility the demand of Bugzilla is now on a hike.

For more info, visit:Bugzilla

4. Jira:

Jira is featured with easy to use framework has made it quite popular. It is majorly incident management tool but can even be used to track bug in the software. Jira helps in organizing and management of the team issues making it a priority with an up gradation in the project. It sets a perfect environment for the developers as it leads to the integration of code development. It highly supports the Agile Projects.

A 7-day free trial can be obtained at: Jira

5. Fogbuza:

Fogbuzs often refers bugs as cases and is termed as Web Based Bug Tracking System. It aids with creating list and assigning work as per the cases created. It is very easy and convenient to use with all the required features. Fogbugz also lets you create wikis which can then be accessed by the common people too. Despite of being a commercial product it does not costs much.

You can try it free for 45 days at: Fogbuza

6. Mantis:

This tool is easy to use and understand after you have gained experience in using any of the softwares. It also helps in integrating the chat, time tracking, wiki, RSS feeds and many more. It has got its own mobile version too along with a web application. It is workable with the databases including MySQL, PostgreSQL, MS SQL. It is an ope source tool and is featured with E – Mail notification, reporting with reports and graphs, supporting the custom fields, makes multiple projects possible at once, and lastly it supports unlimited number of users, issues and projects too.

For more infomation, visit: Mantis

Mobile app revenues and its various options

Okay so now finally you have done your mobile app development work, Congratulations! But did you work on its marketing strategy?

No, Right?

Your mobile app is a valuable asset for your firm and it has got the power to help your business generate the maximum possible revenue. Monetizing your app can prove to be extremely beneficial for your firm.

The below given points is the list of the strategies that can lead your business to generate revenue endlessly.

► The E- Mail Strategy

Typing up people with your E – mail is the best way to increase engagement of the users which ultimately will help you earn more money. The reason behind it is the e-mail ids of the people hardly change for a long time. Considering which there are likely more chances of the E-mail to be seen and read by majority of the people. In order to gather E-mail ids in large number, you can add the E- Mail Subscription option in your app designing it in way that tempts the users to subscribe for your E-Mail updates and refer it on regular basis.

► Marketing via SMS

By gathering good amount of data, SMS marketing can prove to be the most effective strategy as it easily gets the hold of the users by getting them back on your app. SMS Marketing can be done by sending notifications of your app, reminding customers with the help of a message, informing them on various contests and Promotional offers by just sending a text message which directly reaches in the inbox of the phone users.

► Advertising is the core Element

Including Ads in your app is one of the best opportunities to generate maximum revenue through your app. Advertisement now a days play a major role. Making your app free and utilizing in-app advertising can help you monetize the app. Your advertisement should be attractive enough to get the attention of the users and engage them in the best possible way giving them the best experience.

► Content is the King

Many users of your app are not regular in using your app, converting such users into the constant ones who keep checking your app regularly; you can use Content as your tool to do so. Updating your app with fresh and new content is effective way to engage your customers. New content gives the users a reason to come back to your app, as they get to find some new information. Dont forget to keep your content as attractive as you can, only then you can drive users back to your app.

► Partner with others

Partnering with other brand can help you generate more revenue. When two different minds meet thoughts gets more impactful. Partnering will benefit the customers giving them new and enhanced experience and it will benefit the business too. Partnerships will lead to increase in the goodwill of your app, taking your business to grow at its best.

► In – App Purchases

The users usually do not pay for the app downloads, but they do have the capacity to pay for the in-app purchases. In App purchases can generate a lot of revenue if it succeeds in convincing the customers to make the purchase in the best possible way.

► Data Driven Strategies

Feedback from the customers is not just for the sake of doing it, but there is a purpose behind it. The best way to optimise your app to earn maximum revenue is to analyse the robust analytics which is being collected after studying the behaviour of the users. The analysis can prove to be effective if necessary actions are taken to improve yourself where you feel you are lacking. You can also identify who is spending most time in your app and also is investing more money. After collecting the required information, you should preferably plan your strategy in a way that emphasises on the users who are willing to spend more on your app rather that driving new users to your app.

► Premium Version of your App

One of the strategies to let your app generate more revenue is creating a completely different version of your app, where the customer can get new experience keeping it entirely free. You can initially launch a teaser making the users realise of how useful the new version can be. Once user realise its importance, then it gets easy for you to get hold of them. The user will then willingly spend money for your app’s premium version as they have now built the trust in your app. Maintaining the trust and goodwill of your app is solely your responsibility.

Integrating Stripe Connect Payment Gateway in Mobile Apps

Stripe is now gaining much popularity in this tech savvy world. Payment Processor is what defines Stripe well. Stripe can be well defined as a source of transferring the payments online. It is a credit card processing system helping you to receive payments. Stripe allows you to accept Visa, MasterCard, American Express, Discover, JCB, and Diners Club cards, even Bitcoin by direct means on your store.

Stripe has now been updated with the Apple Pay which will allow the users to use Stripe with the help of their Apple ID.

♦ Now, you must be wondering with availability of the other payment gateways why do we need Stripe? The below given points will answer all your question.

1. Stripe is featured with account setting in just 5 seconds.

2. The Pricing process of the Stripe is transparent and hassle free.

3. With support from all the E-commerce platforms, integrating stripe on any of the cart software can be done easily and effectively.

4. It is one of the most secure payment processor.

5. Payment is being processed directly on the site without getting into complex payment gateways.

6. Set up and maintenance can be managed easily and effectively.

7. Pricing policy is competitive as per the market.

8. The analysis can be done in a better way with availing the accurate reporting for the same.

9. The checkout is being done direct from the site itself which can ultimately lead to more conversions and increased revenues.

10. Stripe Support is instant as per your needs.

♦ How to start with using Stripe? Follow the process stated below and you will be right through it:

1. Direct yourself to www.stripe.com

2. Click on the Create Account visible on the home page towards the left

3. This will direct you to the dashboard of Stripe

4. Fill in the required details.

5. After filling click on Create your Stripe Account

6. This will now take you to your respective dashboard page

7. Click on Activate Account on the top of the page and then extreme left.

8. Activation of Account will require verifying it via a link sent to your mail id.

9. Clicking on the link received in the mail, you will again be directed to the stripe dashboard.

10. Fill in the Account required details and after completing click on Activate Account.

11. You are now all set to transfer your funds via Stripe.

Information required to setup a stripe Account:-

1. Name of the country you are located in.

2. Product Details of your business

3. Account Details of your business which includes business types and business address

4. Personal Details including your Name, Birth Date and SIN for verifying your identity.

5. Credit Card Statement Details followed by Business Name and Phone Number

6. Bank Details including Bank account Currency, Transit, Institution and Account Number.

7. Stripe Account Log in details.

Launch of Stripe Connect:-

Stripe launched Stripe Connect a type of payment service which gave access to all users of any website to accept credit card payment. It aided in connecting all the online marketplaces, online store service and website developers too. Stripe connect developed in a way that helps in integrating a range of other systems with Stripe Data. It is a secured source of integrating your Stripe account to other platforms.

How to do an effective ASO for mobile apps

In the prevailing situations where there are more than 2 million apps in the current market. Making your app discover-able is a task for many businesses. To make your app visible in the app market, people should be made aware with your app which will be possible only if you will market your app in an effective manner. Marketing your app will then require you to work on App Store Optimization.

App Store Optimization popular as ASO, enables your app to meet the requirements of app store ranking. ASO also enhances your apps visibility taking it to the top of the search result page. On the increased visibility of your app in the app store, it is likely to be visible to majority of the potential customers which will ultimately drag more traffic to your app’s page in your app store.

Following certain techniques and tricks can help you with an effective optimization of your app in the app store. Let’s now go through all those tips and techniques:

Analyse the App Market

Analysis of the App Market before launching your app in the market is important as it will give you a better understanding on the competition in the market and the customers a well. Analysing the Customers will give you an idea about their preferences for using an app. It will make you aware with the attributes that attracts the customers towards using the app. analysing the competition in the market will give you clarity on the set of keywords used. Avoiding the use of those set of keywords and using your own unique keywords you can attract the potential customers in the market.

Engaging your customers

Many apps are downloaded on daily basis by the users, but hardly 2% of all those downloaded apps are used on regular basis. Making the user download your app is not the ultimate objective, Engaging and retaining the customers in the app will matter the most. Making them use your app on regular basis is what will help your app gain popularity in the market. Video Tutorials, Messages can help to make the users aware with the latest updates in the app.

The App Name & the Icon Matters

The name and the icon will be the face of your app. Name/Title of your app can contain 50 characters maximum. Name of your app needs to be unique not because of the branding requirements, but because it includes certain keywords creating an impact on the search results of the app store. Not only this even the icon of your app is expected to be attractive enough to get hold of the eyes of the users on your app. Visualisation often gets imprinted in our minds for a longer time. The more visually attractive your app icon and name is the more users will start turning back to your app on regular basis.

Ask for user's feedback

People often prefer to proceed towards downloading of an app after taking advices from the ones who have already used it. Majority of the app users never forgets to go through the reviews of the existing users of the app to get an idea of how good the usability of the app is? Ask the users to rate your app after they are done with their purpose of using your app. In order to attract the users to positively rate your app, they can be rewarded with something that forces them to rate your app with the best they can.

Content Management

Description of the app, its functions, features, characteristics and uses needs to be delivered accurately. Brief description of your app will give the users clarity on the usage of app making it easier for them to make a choice on its download. With some specific list of keywords and précis description of the app is sure to drag a major proportion of traffic to your app.

Enhance the Visualization of your app page

A well designed page with creativity added to it never fails to grab the attention of the customers. The page of your app needs to be displayed and designed with lot of visualisation and creativity added to it, as it can make it look engaging. Adding Screenshots of your app and videos pertaining to your app can make it visually strong and prepossessing. Showing of the most distinctive features and latest updates of your app in form of the screenshots is sure to keep your user engaged in your app.

Customize your app

Customization is the best way to build customer loyalty and trust in your users. The access of downloading the app is provided all across the globe, considering which there is a need to develop your app in way that it can adapt any form of language as per the needs of the user. Finding the keywords in their respective language creates an everlasting impact on the users and it gives them an ease of downloading and using your app in the best possible way.

The Need of Digital Marketing for Mobile Apps and the Best Practices

The digitalization of all the services these days has increased the popularity of the internet rapidly. The technology has soared in varied forms since past few years. With Smartphone being acclaimed, the app market is on a boost with the introduction of new apps every now and then.

App Marketing is a wide aspect that involves varied tricks and technique which helps in creating the attention to the apps. It also involves a lot of efforts in order to gain attention of all the users.

The Need of App Marketing:

✔ Mobile Apps have taken over the world by making life of the people easier. Not everyone can afford buying a desktop, but with the launch of smartphones – the mini computers in our pockets everyone is ready to invest in the smartphones.

✔ With such increased demand of smart phones, every marketer should once take an effort reach the target audience via smart phones and should focus more on making their mobile app development websites more attractive and easily accessible.

✔ With massive crowd in the mobile app market, only few apps turn out to be distinctive of the others, moreover many of the apps don’t even appear in the crowd. To sustain its existence, marketing is the core element.

✔ Social Media cannot be avoided now days, to emphasize more on social media you will need to market your app.

✔ With more than 2 million apps available in the app stores, marketing your app to make people aware of its existence is essentially important to sustain in the existing level of competition.

Mobile App Pre Launch Best Practices:

1. Uniquely Designing your Icons:

Icons signify the purpose of your application. Being the first point of customer interaction, the icon should be designed in an attractive way.

2. Create your presence on Web with the help of a Website:

After mobile app development, the website also needs to be developed with delivery of completely unique content. Getting reviews post the launch will give you a chance to modify your app as per the market needs. The content delivery should be in a promotional way as that can help in accurate marketing of the apps.

3. Intensify UX/UI Designs:

UX / UI though are different aspects, but designing of both of these aspects needs to be exceptional as it will end up with a satisfactory user experience and will get in more clients.

4. Optimization of the App Store:

Impressing the users by your app store page is the only way to grab their hold on your app. Starting from the App Name, App Description, Optimizing the Keywords, focusing on the visuals of the app, to getting the feedback needs to be taken care of by precisely.

5. Press Release:

Press Release is one of the most successful marketing campaigns to make your apps popular. It is affordable and most familiar approach of reaching the users during the launch of your applications.

MOBILE APPS POST-LAUNCH BEST PRACTICES:

1. Advertising:

Post shooting the PR on the launch of the applications, now the need of advertising your app arises. Adapting any medium of advertisement, the marketing of the app should be initiated as it will make people in large number aware of the mobile app.

2. App Store Optimization:

The app users often discover the app release through app store searches which makes App Store optimization an essential part of App Marketing. App Store Optimization will optimize your app to gain higher rank in the app store.

3. Optimization of the App:

Post launch one most important element that needs to be taken care of is accurate optimization of the App. Engaging users in your App is a big time challenge, considering which it is mandatory for you to keep optimizing your app with the best possibilities leading towards the expansion of your app.

4. Influence Marketing:

This type of Marketing helps in developing a relation with the influential people who holds the potential of enhancing the visibility for a product or service over the web.

5. Deep Linking Indexing to Cover Search Engine:

Deep Linking helps in connecting the content within the mobile app. These links are shareable. It helps in directing the users and takes them to the product display section as soon as the link is clicked.

6. E–Mail Marketing:

E–Mail Marketing is the most effective mode of marketing and can be implemented before or after the launch of the app. Added to this some occasional mails can also be sent with attractive discount offers as it is more impact than the ones sent on regular basis. It helps to reach the potential clients in the easiest way.