Internet
of Things (loT) very well defines the network and interaction between varied
devices which has been facilitated with internet and is used in our day to day
life. Such devices then help in transmission and collection of the data via
Bluetooth signals, beacons and cloud respectively.
IoL is the new age of MobileApplication Development. Customers get a lot of importance because of IoT. loT
communicates with the users, analysis their behaviour, understand their
needs and fulfil it all. Considering
customers as their priority, loT has made many processes easy for the users one
of which is the buying process which can now be done on just few clicks from a
bunch of clicks.
With
such benefits of loT, there are new doors opening to the world of Digital
Marketing and is expected leave its mark on the world. Let’s see how loT will
influence the Digital Marketing:
1. Contextual Marketing will
b completely transformed:
loT
has introduced new devices in the market which helps in accumulating the
accurate data of individual users, with the help of which it becomes easy for
us to analyse and determine the behaviour, nature, buying pattern and need of
an individual. Based on this data, marketing texts pertaining to the need data
collected is being formed which updates the consumers with their day-to-day
needs.
2. Development & Growth
of Marketing Agencies:
Marketing
agencies will now have to come out of their comfort zone. Their job will not
only end to serving the clients with traditional marketing services, but they
will also have to create the platforms for their clients providing them with
the right technical assistance in all different aspects focusing majorly on
data collection and interpretation.
3. Monetisation of the
information:
The
conversion rates of the marketing agencies are being increased by using the
information shared by users like us over the internet, not only this but the
information shared on our smart phones also helps in conversion rates.
4. Improvements in the
securing the privacy of the Data:
loT
leads to accumulation of the Data, which brings along the major responsibility
of protecting the data in the right way. Considering this need, involvement of
developed encryption techniques will be considered as a part of the process to
provide right security to the data.
5. Customization and Timely
Delivery of the Messages:
loT
has been developed in such a way that it leads to the identification of the
right time to deliver the messages. This has helped the stores to approach the
customers by sending a notification exactly when they are near to the store. It
also can be used to ask the customers for their instant feedbacks.
6. Prioritisation of loT data
by Digital Marketing:
Various
platforms of Digital Marketing will now have to develop in a way that can help
them identify the loT data easily, as they have to deal with a lot of data on
constant basis. loT signals will help in accessing the right data which will be
then interpreted and analysed.
Conclusion:
IoT
technology will aid in bridging the communication gap between the marketers and
the customers. The introduction of IoT technology has offered the marketers
with the new avenue of studying the needs and buying patterns of the customers.
To study the way customers interact with things and also their expectation
pertaining to the messages, marketers can divide the customers as per their
needs and buying patterns. The only matter of concern is Will customers and
Marketers accept the IoT technology?
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