6 Myths of App Development and How to Avoid Them

Mobile apps trend is increasing at a higher pace in the current market. With such increasing trends, the more number of challenges are being face not only by the new but even the pioneer developers. There is a gap between learning how to create and understanding the common issues being faced while doing so. Bridging the gap effectively can lower down the number of challenges being faced. 

This article will ensure you on how to deal with these app development myths along with viable solutions to the challenges faced.

1. You need to know everything in Prior:

Building a mobile app does not require you to possess a doctorate degree in mobile app developmentprocess. Even if your skills are not updated there is no need to worry. Finding the right mobile developers with creative and imaginative skills will help you with your requirements. Partnering with strategic app developer will help you meet your needs.

2. Developing an app is not time consuming:

Time consumed in the development of an app depends on the type of app you wish to build. An app with simple features and functions requires a week or two may be. Taking the help of professional app developers can prove to be beneficial in this case. On an average complete mobile app takes around 6-12 weeks to start functioning. Hiring a professional app developer can help you meet your needs in a realistic time frame.

3. Mobile Development does not cost much:

The price of your app depends on your requirements. With more functionalities and integration the cost is bound to be more. Before finalising your app development partner, conducting a research will help you with the best offerings in the market. Communicating with the developers by making them aware of your needs can give you a better clarity on the cost.

4. Building an app brings an end to your efforts:

It’s one of the biggest misconceptions that the process of app development comes to an end once it’s built. But even after it’s built it requires undergoing various tests in order to fix all the bugs.

5. Apps are for Smartphone only:

Smartphone market is booming but it doesn’t states that apps are only for it. Apps are also useful for other devices like tablets and wearable devices. Technology is getting advanced day by day. Whether it’s a smartphone, table or smart watches hardly matters, the thing which matters is the accessibility of the apps on all the devices.

6. Mobile App markets on its own when its built:

One of the important phases of mobile app is its marketing and promotion. With more than 50 billion apps in the app store, the marketing strategies demand to be effective. Marketing of the app can be focused on before the launch of your app and consulting your app development partner will help you with this. It’s advisable to wait till your app gets listed in the mobile app store and is properly analysed. Before the release of your app, if the users are already aware of your app, then they might spread the bad word about your app which may end up with no returns to your page.

UI v/s UX: What should Matter More for Your Mobile App?

The world is turning into a tech-savvy generation, the designs and functions of the web/mobile apps are getting more and more complex due to which there are huge numbers of start-ups trending now a days. Managing the start-ups in this competitive world is getting extremely difficult.

There is a way out to help start ups sustain well in the market. Identifying what should be more important for your mobile apps, User Experience or User Interface will help you fight back and maintain your position in the market. Entering the market as a start-up will require you maintain a proper balance between both UX and UI. Focusing on one criterion will not let you target your audience in an efficient manner. The main purpose of using the apps is not to brainstorm and gather some information but it is just for self contentment.

Most of us might have heard about User Experience (UX) and User Interface (UI) and more often these terms are interchangeably used for each other too. But do we know what is UX and UI?

User Experience (UX) of a mobile app is a process of creating and improvising customer satisfaction with loyalty by enhancing the usability, ease in use and satisfaction served while interacting with them mobile app.

User Interface (UI) of a mobile app is focused more on making a phone attractive and enhancing the looks and feel of a mobile app. UI helps in improvising the presentation of a mobile app making it look attractive.

To make your application attractive, it needs to be focused on both the aspects UX and UI in an appropriate manner. Focusing on one of the aspects can lead to the ignorance of the benefits and need of the other. Focusing more on UX and less on UI can give you the best of User Experience but your app is sure to lack in the looks and feel. On the flip side, if more focus is laid on UI and not on UX, the application lacks in serving the users with a stronger architecture. Both UX and UI have equal significant roles in the Mobile Application Development .

In the technology developed world, gadgets like Smartphones, Laptops, and Tables is successfully taking over the world and has become significant part of our lives. It not only helps in easy execution of all our tasks but it has also improvised our standard of living.

For an organisation to compete in the market living behind all the competitors, they need to distribute their focus equally on both UX and UI while developing a Mobile Application.

Lets now get a better clarification on what’s more important UX or UI ?

As per the advices laid down by the experts experiences, identifying the Importance of UX and UIcompletely depends on the nature of business. In majority of the cases the mobile app is called to be designed efficiently if it serves with lot of user engagement and appropriate showcasing of the functionalities of the product thereby giving an allowance to the users of effortlessly interacting with the varied features of the product with an ease.

The application will be successful if it is designed considering the needs and demands of the business requirements.

Maintaining a perfect balance of both UX and UI will help in attaining maximum number of users for the mobile app. Not only this but also holding the users in the mobile app will become easier.

To conclude, it can be very well said that the UX and UI of a mobile application acts as a differentiator which serves in the establishment of a unique vale proposition for the mobile app. Considering the business’s perspective, it is essentially important to maintain the synchronization of the UX and UI not only for the customer contentment but it will also lead to revenue generation and will build the goodwill of your brand.

10 Mistakes to Avoid During App Launch

You must have completed the process of developing, designing, iterating, planning a strategy and testing your app now it’s the right time to launch your newly developed app in the market. But launching an app isn’t that easy. Marketing a new app can be extremely stressful.

The success of launching a new app can be assured if the launch is well planned in prior. This will also hold the potential to make people aware of the newly launched app, will drive downloads in large number taking your app store rankings on a higher side. However, the results are not always positive even after trying so hard. Some app promotions can also lay down negative impact on your app.

In order to assure the fail of your new app, proper analysis can be conducted on the common mistakes made by the hire app developer's and those mistakes then can be avoided by you to ensure the success of your app. To ensure great success on launch of your app, below given points are the ones you need to avoid when you are on the go to launch your app in the market.

1. Failing to capitalize on Pre- Launch Opportunities:

You must be in a misconception that the app promotions initiate when it is live on the store, correct? No, but it’s not true. This misinterpretation ultimately leads many of the app publishers to lose on the opportunities they could have taken advantage of. Ensure to promote and advertise your app before it is live on any of the website. With the help of landing page you can get a mailing list with the help of it creating a buzz via social sharing will be easy and effective. Added to this updated teasers on your blog, social media or through e-mail can engage the community increasing their eagerness of downloading the app.

2. Not investing time and effort on App Store Optimisation:

Another big mistake is the ignorance of considering the need of ASO. Many of us take ASO as set it and forget it and do not feel the need of investing money on ASO. This is where we lack and make a big mistake. Constant Optimization of the keywords with the help of varied competitive insights can help in creating a benchmark of your results. It will not only calibrate the expectations but will also help you adapt and respond to timely changes in the rankings. Organic Traffic brings more than half traffic for your app why do you wish to avoid optimizing this channel?

3. Not focusing on your App Store Creativity:

The app icon without a doubt gives users the very first impression of your app, but to your surprise when the users tap through your app page and get to see your screenshots and preview videos that are when you get to attract majority of the users converting them all into app buyers. This will only be possible if emphasis is laid on the improvisation of the app which will improve your store conversion rates. Do not forget to put this in your consideration that the first two screenshots in your page plays a major role in converting the visitors.

4. Underestimating the consideration of Reviews and Ratings:

Many of us believe that reviews and rating appear organically. With the increase in app usage, users start rating you. Ratings are important not only for ranking algorithms but also for social proof. Till the time you get at least 5 user reviews your average star rating fails to be visible. Poor rating and reviews will never let your app be successful. Focus on getting all those reviews and ratings by beta testers, advocates and customers via e mails.

5. Failing to set a budget for Paid Acquisition:

Organic traffic will not bring in much of the traffic; paid acquisition is sure to increase your traffic and helps you to reach your ROI goals quickly. In order to boost your traffic, set aside some budget for your app focusing on your targeted audience which will ultimately translate into better rankings.

6. Not Focusing on your Web Presence:

After considering all the important factors why to miss on your web presence too? On the launch of your site, in order to move visitors to app store its essentially important to involve a CTA or smart redirect banner. Including content marketing and building of a blog on your site in your promotion strategy is sure to attract many users. This will not only boost SEO but it will continue to maintain and increase the engaged traffic to your app store overtime.

7. Failing to integrate offline marketing activities:

The transition to mobile can be made easy for the new users by integrating the traditional campaigns with mobile call to action, in store marketing, TV & radio spots, events, publicity stunts or billboard advertising, with a short URL or a QR code can get you more mobile conversions.

8. Considering PR to be the final destination:

Nobody is interested in promoting your app as its new. So how would you get the attention of the marketers? Building a publicity campaign and grabbing the opportunities along with targeting local news, niche publications, bloggers or the social media influencers will help your app gain much of the popularity.

9. Ignoring the advantage of Discovery Platforms:

The discovery platforms like PreApps, AppGratis and AppPicker can get your app a lot of engagement and targeted audience at minimal cost. These sites features, reviews and share your app to the users making them aware on the existence of your app.

10. Failing to build Virality in your App Experience:

Last but not the least; Virality is the element which many of us ignore before the app is live. What actually Virality mean to your app? It basically includes in-app strategies like referral campaigns, social sharing or user-generated content campaigns which spreads good word about the app in large number of users. Avoiding all the above mentioned mistakes will let your app launch to be more effective and impactful.

Rise of the Apps: The Mobile Revolution in Retail Industry

The number of mobile apps is constantly increasing at a higher pace due to increase in the trend of adoption of smartphones by majority of the population. Due to such rapid and drastic increase Mobile Apps has taken over the retail industry.

Its because of the mobile that we are having a contented standard of living. Mobile App Developmenttechnologies has lead to the transformation of our lifestyle. The changes that mobile industry has brought in the society even Industrial Revolution failed at doing so. The noteworthy fact is that within a time gap of 15-20 years, 3G and 4G technologies have reach subscriptions more than 3 billion.

The Internet in the late 1990s was known for its unbeatable growth and rapid innovation, and in the current era the mobile technology is reshaping the economic milestones all over again. Mobile cannot be restricted to just an industry. It can be better defined as a foundation the array of which has flourished tremendously.

As per the research conducted by the business insider on retail marketing stated certain facts which said that retail industry has highly got influenced by the mobile app. As per the research, 60% of consumers are users of mobile devices which is being used with the purpose of interactions with the retailers. Whereas 44% of consumers opts for shopping over the mobile app as it is easy and convenient.

THE PROVEN STATISTICS OF THE BUSINESS INSIDER:

• 1) The time spent on mobile shopping apps in a month by a regular user is approximately 205 minutes, calculating the figure of time spent in the webstores it turned out to be 11 minutes.
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• 2) Forecasting the future, it has been estimated that the mobile commerce will approximately stop down at 45% of total share of e – commerce by the end of 2020.
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• 3) As per the prevailing situations, the mobile shopping apps cover around 42% of the mobile revenue out of the top 500 retailers.

The above mentioned data clearly states the major impact of Mobile Industry on the society declaring it to be the fastest growing industry in India and across the globe.

Mobile App is called to be the accurate tool to upgrade the revenue of the retail industry.

With the help of Google Analytics, the conclusion stated that there has been an extreme increase in the spending of the mobile app. 30% of all the online shopping is done through mobile phones. This signifies the importance of mobile apps security for the retailers which takes them to spend 16% more per transaction via mobile app.

Not only this, but Mobile Apps proven to be beneficial for the Retail industry in many ways as stated below:

• 1) Loyalty campaigns conducted by the retailers help them to build a relationship of Trust with the users. It leads the retailers to create the opportunities of cross-selling thereby enhancing the user engagement. All this together then boost the sales and marketing techniques of such retailers.
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• 2) Push Notification turns out to be the most effective one for the retailers as it helps them to build a bridge of communication between the users and the product. This serves the users with the right amount of information providing contentment to them.
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• 3) Interactive and user friendly shopping app will lead to a Magnificent Shopping Exposure for the users. This will also detail the user about the product details. On receiving the right amount of information, the target customer is sure to hit the shopping cart.
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• 4) Mobile Apps is one of the most effective marketing tools to market the services or products. This provides the retailers with a platform of marketing their products and services easily and conveniently establishing the goodwill of the brand.

To Pendown, it can be very well said that the overall transformation of the Retail Industry and all the credit owes to Mobile App.

Importance of UI and UX in Mobile App Development

We may have heard about UI/UX a lot but not many of us are completely aware about the importance of using UI/UX when designing mobile applications. Before exploring them in detail, let’s get a gist of what UI/UX is basically and what it stands for. UI stands for User interface whilst UX stands for User Experience. UI defines how an app looks and interacts with the user whilst UX defines how an app feels from the user’s point of view. For an app to work efficiently and fulfill its objectives, both UI and UX play an important role in the Mobile App Development . Let’s learn a bit more about them.

What is User Interface (UI)?

User Interface also known as UI is a highly important and the most basic part when it comes to mobile application design and development. It is more often associated to the design phase but its importance I no lesser in development phase too.

Let’s consider the role of user interface as far as design of mobile application is concerned. So what is design and how it relates to user interface? Designing a mobile application is not just only about the usage of aesthetic elements, modern themes, fancy typography and appealing color schemes neither it’s only about everything looking nice and beautiful on the mobile screen. It’s all about how everything gels up together with each other in regards to the functioning of the app and thereby boosting user engagement, increasing the user retention and improving the recognition of brand or product ultimately leading to greater heights of success and revenue. The purpose of the user interface should satisfy the basic as well as serve the advanced needs of the end users.

Interfaces are Faces. They create identities. They trigger emotions. Good Interfaces creates a beautiful user experience. User interface is all about those pixel obsessed designers who thoughtfully select typography, colors and images, define grids and padding – all in order to create a user interface that communicates your identity. A good interface reflects the identity of brand and the brand value.

What is User Experience (UX)?

User Experience, also known as UX, is what the user feels about the app. So when it comes to designing of mobile application and defining the navigational flow, UX always has higher priority than UI.

User experience includes every aspect of users’ interaction with the app. The fundamental idea of an efficient UX is to earn the trust and gain the confidence of the users by developing a simple yet usable app and thereby leaving the users satisfied. A good UX designer or better we say UX engineer is the one who has an exact knowledge, after an extensive research, on target audience, industry niche and user demands along with current and future market trends. It’s more about an upgraded version of UI and design and enhancing the focus more on usability and interaction.

As now as we have taken a dive into the splash of UI and UX, let’s explore more about them and understand their role in a bit broader concept in the success and life cycle of a mobile application.

A flawless usage guarantees a striking user experience. A great user interfaces goes much deeper than pretty pixels. Interfaces should be delightful and intuitive to use. A well-executed UX exposes and helps to diagnose the design challenges before they become problems.

A striking user interface and intuitive user experience assures a flawless usage of the app, one of the highly required and basic parameter for defining the success of a mobile application. A good UI and UX provide the users with top-notch user experience in terms of navigation, look and feel. Let’s take a brief on the important aspects and elements for designing a compelling user interface and outstanding user experience.

The UI and UX of a mobile application can act as a differentiator and help to establish a unique value proposition for the mobile application thereby assisting to generate the revenue and build the reputation of the brand.

Digital Marketing Strategies in the age of Iot | WeeTech Solution

Internet of Things (loT) very well defines the network and interaction between varied devices which has been facilitated with internet and is used in our day to day life. Such devices then help in transmission and collection of the data via Bluetooth signals, beacons and cloud respectively. 

IoL is the new age of MobileApplication Development. Customers get a lot of importance because of IoT. loT communicates with the users, analysis their behaviour, understand their needs  and fulfil it all. Considering customers as their priority, loT has made many processes easy for the users one of which is the buying process which can now be done on just few clicks from a bunch of clicks.

With such benefits of loT, there are new doors opening to the world of Digital Marketing and is expected leave its mark on the world. Let’s see how loT will influence the Digital Marketing:

1.       Contextual Marketing will b completely transformed:

loT has introduced new devices in the market which helps in accumulating the accurate data of individual users, with the help of which it becomes easy for us to analyse and determine the behaviour, nature, buying pattern and need of an individual. Based on this data, marketing texts pertaining to the need data collected is being formed which updates the consumers with their day-to-day needs.

2.     Development & Growth of Marketing Agencies:

Marketing agencies will now have to come out of their comfort zone. Their job will not only end to serving the clients with traditional marketing services, but they will also have to create the platforms for their clients providing them with the right technical assistance in all different aspects focusing majorly on data collection and interpretation.

3.     Monetisation of the information:

The conversion rates of the marketing agencies are being increased by using the information shared by users like us over the internet, not only this but the information shared on our smart phones also helps in conversion rates.

4.     Improvements in the securing the privacy of the Data:

loT leads to accumulation of the Data, which brings along the major responsibility of protecting the data in the right way. Considering this need, involvement of developed encryption techniques will be considered as a part of the process to provide right security to the data.

5.     Customization and Timely Delivery of the Messages:

loT has been developed in such a way that it leads to the identification of the right time to deliver the messages. This has helped the stores to approach the customers by sending a notification exactly when they are near to the store. It also can be used to ask the customers for their instant feedbacks.

6.     Prioritisation of loT data by Digital Marketing:

Various platforms of Digital Marketing will now have to develop in a way that can help them identify the loT data easily, as they have to deal with a lot of data on constant basis. loT signals will help in accessing the right data which will be then interpreted and analysed.

Conclusion:

IoT technology will aid in bridging the communication gap between the marketers and the customers. The introduction of IoT technology has offered the marketers with the new avenue of studying the needs and buying patterns of the customers. To study the way customers interact with things and also their expectation pertaining to the messages, marketers can divide the customers as per their needs and buying patterns. The only matter of concern is Will customers and Marketers accept the IoT technology?

Importance of Mobile App Security and Why it’s Essential to Your Business

Mobile technology is gaining much popularity since past few years. In order to fulfil the customer’s demands, varied apps have been designed for mobile platforms. Due to such growing trends and demand of mobile applications, the hackers tends to exploit the mobile solutions due to varied reasons. 

                  Related blog:- Why you Must have Android App for your Business?

It’s high time to realise the importance of security of the mobile apps and look into finding the solution to this problem.

Let’s understand the importance of Mobile App Security:

The allowance of bringing own hacked device:

Joining in the race of mobility and to lower down the business expenses, many of the firms are ideating on the employees bring their own devices to work. This can be beneficial in some aspect for the other side is matter of concern. How can you rely on the trust ability of the devices? It’s not about malicious intent here but at times even the employees are unaware of their own devices. If such types of devices is being used at your workplace that can put your highly sensitive data in danger.

The evolution of risks can be from other networks too:

It’s not just the office network where your employees connects their personal devices being it their personal devices they even connect it with other networks. Outer networks are not strongly configured and can be hacked easily. This is what makes you to acknowledge the need of mobile app security by earliest implementation of the same.

Threat Intelligence: The not so powerful new solution:

Threat Intelligence is based on the solutions that is developed by experts and can help in warning the business on the possible plotted attacks. All this is being done by the adaption of a proactive stance with constant monitoring of activities both on the network and externally too. Despite of involving such activities the businesses are still being attacked. Why? The newly advanced tools make it all possible.

Fight fire with fire:

Even after finding a way out to fight against the threat intelligence, why can’t the humans come up with a solution in order to ensure security? This makes us aware of a term Threat Hunting which states a process to track the indicators of compromise with the help of automated threat detection systems but are also analysed by the researches themselves. It’s one among the human element that has the ability of converting water into wine by spotting anomalies, inconsistencies and patterns in the evolving data. Ethical Hacker has the ability of analysing the information in detail which can be used as a source to interpret and forecast events of a threatening nature.